Opportunity first
Start with category demand, competitors, price architecture and economics.
AMAZON CONSULTING
Amazon consulting built around business economics.
From market entry to European scale, every recommendation is linked to demand, contribution margin and operational feasibility.
DemandValidate before investment
MarginEconomics before scale
EUMarketplace-by-marketplace path
Fabrizio SalvatiAmazon Business Consultant
SELLER SIDEGrowth drivers
Where the advantage can be built.
Profitability by design
Translate fees, PPC, logistics and COGS into contribution scenarios.
Execution with KPIs
Launch with measurable targets and a clear review cadence.
Risks to model
Growth is not enough if the model does not hold.
Better decisions come from reading demand, costs and operational constraints together.
Before launch
- Entering before validating demand and price architecture
- Scaling paid traffic without a contribution-margin guardrail
- Expanding to multiple countries before the first model is repeatable
- Treating listings, PPC, stock and finance as separate workstreams
Operating model
A practical five-step path.
Assess
Market and economics
Build
Business case and positioning
Launch
Catalogue, PPC and inventory
Optimise
Margin and ranking
Expand
Next EU marketplace
Amazon Opportunity Assessment
Is your brand missing an Amazon opportunity?
Before opening an account or increasing spend, understand what the category can realistically support.
✓Existing demand and competitor revenue signals
✓Price architecture and realistic margin scenarios
✓Likely advertising intensity and launch requirements
✓Priority EU marketplaces and a 12 to 24 month scale path